Autoglass Clinic

The Touring Glass website had to be fully rebranded using Autoglass Clinic’s visual identity, without altering its existing structure or features.

The objective: to ensure a smooth transition for users while preparing for the future unification of digital tools within the Cary Group.

• Integrate Autoglass Clinic’s new brand guidelines
• Adapt all editorial content (tone, terminology, visuals)
• Preserve advanced technical features, especially the booking flow
• Ensure consistency between existing Touring and Autoglass centers
• Deliver a seamless user experience in both French and Dutch

Visual Redesign

• Full application of the Autoglass Clinic brand guidelines (UI, colors, typography, logos)
• Visual harmonization across all site templates

Editorial Restructuring

• Targeted rewriting of content to align with the new brand
• Unification of tone and CTAs in line with the group’s marketing strategy

Booking Funnel Maintenance

The appointment booking funnel — the core of the site — was preserved and made more reliable:

• Multi-step journeys personalized based on user choices
• Salesforce integration to dynamically retrieve available service centers and time slots
• Automated appointment confirmation emails

Dynamic Map

Integration of an interactive Google Maps view displaying all service centers (owned and franchised).

Other Key Features

• Dedicated forms: contact, job applications, broker appointment requests, call-back
• Bilingual website (FR/NL), fully responsive
• Post go-live monitoring and support

This project showcases our ability to lead a strategic partial redesign — aligning a strong brand identity without compromising robust technical foundations.

The result: a website fully aligned with Autoglass Clinic’s positioning, ready to evolve within Cary Group’s digital ecosystem, while maintaining a clear and high-performing user experience.