ArcelorMittal Construction

Websites showcasing the full range of products and services offered by ArcelorMittal Construction across about twenty countries

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ArcelorMittal Construction is an international group specializing in construction materials.

They provide innovative solutions through high performance, durability, and attractive materials.

The Challenge

ArcelorMittal Construction’s request was to develop new multi-page and multilingual websites allowing them to present their product catalog and projects, tailored to the specificities of each country where the company operates. These catalogs are also complemented by more traditional content pages about the company and its services.
The Goal

By presenting who ArcelorMittal is and what they do, the goal was to generate new qualified prospects in each territory covered by the new site.
The Process
We built and connected an API with ArcelorMittal Construction’s internal system, containing all the group’s products and projects, to retrieve these elements and display them directly on the site. This ensures up-to-date information while avoiding double encoding. Several features were added to the initial project:
- Independent management for each country within a common CMS but with different roles
- Development of static pages that are fully editable by each market
- SEO improvements over the years based on the needs of each market
- Implementation of advanced contact forms directing prospects directly to the right contact person
- Deployment of site content in new territories
- Restructuring of content for ongoing optimization
Conclusion

The ArcelorMittal Construction site evolves from month to month, based on the needs expressed by our client and their partners. Today, the visibility of products and projects is increased across all territories, allowing for the generation of qualified leads while establishing the group’s reputation in these markets.

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