A new white paper to help you better manage your web projects – coming soon

At MV Studio, we believe that a well-designed website can do much more than simply establish an online presence. It structures your communication, reinforces your marketing efforts, supports your sales, and becomes the digital foundation of your business. Yet, we still see too many projects launched without clear direction, specific goals, or proper reflection on content, features, and target audiences.

To address this, we’ve decided to publish a white paper — a comprehensive and practical guide to help businesses structure their website creation or redesign project from the ground up. This document is intended for company leaders, as well as communication, marketing, and IT managers — and anyone tasked with managing a web project, regardless of their technical background.

Writing a project brief is often perceived as a daunting task. Due to lack of time, methodology, or perspective, it’s sometimes overlooked — which can lead to websites that fail to meet real organizational needs, suffer delays, go over budget, or fall short in functionality. Our goal is simple: to provide a clear, structured, and reusable framework that allows every project lead to start off on solid ground.

Throughout the pages, we share real-world experience, illustrated with concrete examples and actionable recommendations. The white paper covers every key aspect of a successful web project: setting clear objectives, identifying target audiences, building a site structure, planning content and features, considering technical constraints, handling integrations, optimizing for SEO and accessibility, ensuring maintenance, and tracking KPIs. It’s not a theoretical document — it’s a practical companion designed for real use within your organization.

This white paper will be available for free in the coming weeks and will be downloadable directly from our website. If you’re planning to launch a new site in 2025 — or if you simply want to better structure future collaborations with service providers — this guide may become your best ally.

In short:

• A complete guide to drafting a clear and actionable web project brief
  
• Content designed for both technical and non-technical profiles
  
• Free download available in the coming weeks
  
• A tool to help you avoid common pitfalls, save time, and structure your project with confidence

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See you soon!

— The MV Studio Team